Lead distribution is the core of the Xzazu platform: getting the right leads to the right customers.
Giving you a wide array of methods and tools, with Xzazu you can build the business case that best suits your needs.
Multi-Step Distribution
Multi-Step Distribution allows you to build a workflow consisting of any number of steps, combining all distribution methods available.
Think of, for instance, a Direct Post to your preferred customers, followed by a Ping Post or Ping Bidding Round. Then, if you want, automatically sell leads that have not been distributed to their limit (or ShareCount) as an Affiliate.
Direct Post
With Direct Post your leads are immediately distributed to your customers. As soon as the lead comes in, Xzazu find the Customer Contracts that want to receive the lead.
Ping Post
Xzazu supports Ping Post, sending out partial lead information.
Based on that information, your customers decide whether they want to buy the lead or not. You can determine yourself at what moment you want the system to determine who gets the lead.
There are numerous ways to deliver your Ping and accept the reaction, ranging from a no-hassle email setup to Webhook and API.
Ping Post Direct Buy
Ping Post Direct Buy is a scenario that is based on Ping Post. But with Ping Post Direct Buy every customer who decides to buy immediately receives his lead.
Ping Bidding
Get the best price possible for your lead using Ping Bidding. Ping Bidding works like an auction. Send out the Ping with limited lead information and let your customers tell you how much they are willing to pay.
There are numerous ways to deliver your Ping and accept the reaction, ranging from a no-hassle email setup to Webhook and API.
Ping Tree Bidding
Ping Tree Bidding is a well-known lead distribution concept, where bidding is done in several rounds.
Xzazu makes this easy to set up, using a combination of Ping Bidding, Multi-Step Distribution, and for instance, Tags to easily create different groups of customers.
Bids can be done in many ways, including (mobile) email and Xzazu’s Client Portal.
Customer Selection
Xzazu offers you different business rule options to select the best customers for your leads. Want to use Round Robin, maximize your turnover, get the lead to the highest number of customers or to the lead customers closest to address in your lead? All possible, and more.
Internationalization
Xzazu’s unique geo-targeting can handle every corner of our globe.
Service areas
Distribute leads to your clients from the regions they service. Choose from predefined areas such as regions or draw your own areas in Xzazu.
Dynamic pricing
Optimize your earnings. Set prices exactly the way you want. Give bonuses and discounts.
Caps
Cap the number of leads your customer receives. Per day, week, or amount. Whatever works best for you and them.
Funding
Credit limit reached? Prepayment credit depleted? Or invoices not paid in time? Xzazu can automatically stop sending leads to a specific customer.
Categories
Define categories based on leads field values and select if your customers want to receive leads with those categories.
Lead score
Score leads based on the content of the lead so you can make sure you do not distribute low quality leads to your clients.
Quality score
Prioritize your best customers by rating them.
Share count
Define the maximum number of customers you want to share the same lead.
Age
Give your customers the possibility to define maximum lead ages.
Tags
Give tags to your customers and use them to optimize who gets the lead first or not at all.
Scheduling
Want to distribute leads automatically, but not all the time. Tell Xzazu when to look for customers.
Automatic (De-)activation
If you have customers who want to stop for a period of time, or only want to start receiving leads from a moment later in time, Xzazu makes that easy.
Funding
Credit limit reached? Prepayment credit depleted? Or invoices not paid in time? Xzazu can automatically stop sending leads to a specific customer.
Verticals
If you collect and sell leads for different markets, use verticals to organize them.
Distribution
Lead Distribution is the core of the Xzazu platform: getting the right leads to the right customers at the right price. Xzazu gives you a wide array of options and tools to build your business case.
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